Let’s Break it Down

What I do

What do I do?

Big ideas are great—but if you don’t know how to turn them into something real, they just sit in your notes app collecting dust.

I help vision-driven people take those big-picture ideas and turn them into purposeful, aligned action. Whether you’re starting from scratch, pivoting, or scaling something that’s already working, I help you build a business that makes sense for your life.

Because here's the truth: business and life aren’t separate.
The way your business runs impacts your energy, your relationships, your mental health, and your bank account. And what’s going on in your personal world—your time, capacity, season of life—impacts your business.

I help you get clear on what you actually want—how you want to work, live, earn, and show up—and then we build from there. Together, we create sustainable businesses, not just “busy” ones.
We look at what’s working, what’s not, what you’re avoiding, and what needs to change. Then we get strategic and intentional about building a business that supports the life you want—not one that drains you.

So yes, I help with strategy, offers, systems, marketing, and monetization. But I also help you make sure you’re building something that fits your real life—not a version of success that doesn’t actually feel good.

My Approach

Let’s be clear: I’m not here to give you a templated plan or toss around generic business advice that sounds good on paper but falls flat in real life.

My approach is personal, strategic, and deeply rooted in what’s actually going to work for you. I’m not interested in helping you build someone else’s version of success. I want to help you build your own—and actually enjoy it.

I combine big-picture strategy with grounded, actionable steps. We take your ideas, your goals, and your reality (hello, full schedules, limited bandwidth, and maybe even a little burnout), and we create systems, offers, and workflows that move you forward with clarity and confidence.

Here's what that looks like:

  • I listen closely—to what you’re saying and what you’re not saying

  • I ask questions that help you see things differently

  • I help you connect the dots between what you want and what it takes to get there

  • I make sure you leave with a real plan, not just a folder full of notes you’ll never open again

  • I keep things honest, practical, and aligned with your values and goals

I’m part strategist, part systems nerd, part mindset coach—and fully invested in helping you build something that works long-term.

Because I know what it’s like to build while balancing real life. I know what it’s like to feel stuck between doing what you’re “supposed to do” and what you actually want. And I know how powerful it is when your business finally starts to feel aligned, structured, and sustainable.

So no, this isn’t just surface-level consulting. This is intentional, thoughtful, roll-up-my-sleeves-and-get-in-there support.

What I help with

Whether you're building something from scratch, pivoting your business, or trying to bring order to the chaos, I help you figure out what matters, what’s next, and how to make it happen. Here’s a breakdown of the kind of support I offer:

  • Turning ideas into action
    Have a million ideas but no clue where to start? I help you sort through the noise, get clarity, and map out what to do first, next, and later—so you stop spinning your wheels.

  • Business structure & offer development
    From digital products to service-based models, I help you create offers that make sense for your audience and your life—plus the systems and workflows to deliver them without burnout.

  • Strategy that feels doable
    I don’t just hand you a 12-step funnel and wish you luck. We create marketing and growth strategies that you can actually execute consistently—without hating your life or becoming a full-time content creator.

  • Marketing with purpose
    Whether you’re DIY-ing your content or have a team helping you, I help you understand where your marketing energy actually needs to go and how to make it convert.

  • Launch planning & timelines
    Launching a new service, product, or podcast? I’ll help you plan each phase so you can show up confidently, connect with your audience, and avoid last-minute chaos.

  • Sustainable systems & processes
    I’ll help you create SOPs, workflows, and backend systems that save time, cut down confusion, and keep your business running even when life gets busy (because it will).

  • Digital expansion
    Want to reach people beyond your local area? I’ll help you design and launch digital services, products, or memberships that allow you to scale your business without trading all your time for money.

  • Boundaries & CEO mindset
    Yes, we’ll talk strategy—but we’ll also talk about boundaries, burnout, decision fatigue, and how to show up as the CEO of your business without losing yourself in the process.

who I work with

And who I don’t work with

I work with people who are building something meaningful and need clarity, strategy, and a little bit of tough love (the kind that comes with coffee and spreadsheets). If you’re passionate about what you do but overwhelmed by how to do it all—or do it better—you’re in the right place.

I’m a good fit for:

  • Creative entrepreneurs who want their business to reflect their vision, values, and voice—but also need it to be profitable, structured, and scalable.

  • Service providers who are tired of running on fumes and want smarter systems, stronger boundaries, and a clearer business model.

  • Nonprofit leaders who are passionate but pulled in too many directions, and need help creating structure, strategy, and long-term sustainability.

  • Small business owners who are wearing all the hats and need help prioritizing, planning, and growing without burning out.

  • Multi-passionate people who want to build a business that aligns with their life—not one that takes it over.

You don’t have to have it all figured out. You just need to be ready to stop winging it and start building something that actually works—for you.

You might want to keep scrolling if:

  • You aren’t open to feedback or change
    I ask the hard questions—and expect you're willing to dig in, not shut down.

  • You want someone to just “do it for you” with zero involvement
    I’m not your VA. This is collaborative—we build together.

  • You’re chasing trends instead of building a foundation
    If you’re just trying to go viral or hop on the next quick fix, I’m not your girl.

  • You’re not clear on your own values or goals and don’t want to do the work to figure them out
    I’ll help you find the clarity, but you have to want it.

I believe in aligned, long-term success—not just busy work, burnout, or building a business that looks good but feels miserable. If you do too, we’ll get along great.

Work with me:

I offer:

  • Strategy Sessions (powerful 1:1 intensives to get clarity + a plan)

  • Ongoing Consulting (for bigger projects or long-term support)

  • Digital Resources (coming soon, if you’re more of a DIY-er)