I’m Jaime
I’m raising four humans and sharing life with a family that knows how to roll with the unpredictable. I’ve navigated nearly two decades of motherhood while building businesses, reinventing myself more than once, and never pretending to juggle it all perfectly. Through every change, I’ve stayed honest and learned to be flexible, adapting as life and seasons have shifted. My career has taken me from hair and makeup artistry to beauty studio owner, from business consultant to life coach — and now I spend much of my time writing, podcasting, and sharing the lessons I’ve learned (often the hard way).
My Substack, Dear Sisters, is where I write the things we all think but don’t always say out loud — about motherhood, life, and figuring out how to live in a way that actually feels good. My podcast, Unfiltered & Aligned, is the place for deep conversations, a little humor, and topics that matter (and occasionally ones that are just fun).
I’m passionate about boundaries, doing things differently, and rejecting the toxic “shoulds” that make modern life feel exhausting. Around here, we focus on what actually works — for your real life, not some Pinterest-perfect version of it.
I’m a big believer in crafting both a business and a personal life that support the lifestyle you want, not the other way around. I thrive on finding practical solutions that save time, energy, and sanity… because I’d rather be reading, traveling, or having dinner with my family than overcomplicating things.
Whether I’m writing a heartfelt letter to my readers, recording a podcast episode, or helping someone simplify their systems, my goal is the same — to help you create a life that aligns with your values, makes sense for your season, and actually feels like yours.
My Approach
My approach to working with clients is grounded in beginning with the end in mind.
I believe in the interconnectedness of personal and business life, recognizing that both spheres significantly influence each other. By envisioning the desired outcome holistically, we can effectively problem-solve and devise solutions that not only address immediate challenges but also foster long-term success and fulfillment.
Whether it's optimizing business processes or enhancing personal well-being, I'm committed to crafting strategies that seamlessly integrate both aspects of life, empowering clients to thrive in all facets of their journey.
My Qualifications
The most significant qualification I have is a rich and varied life experience. Nothing teaches you quicker than real-life consequences — they have a way of sharpening your instincts and forcing you to adapt fast. They give you the hunger to improve and the drive to succeed, along with a level of efficiency and perspective that formal education alone can’t always provide.
With a background that began in the beauty industry—where I quickly learned the importance of listening and supporting women—I developed a passion for helping others. In addition to my extensive experience, I hold certifications in Life Coaching, Neuro-Linguistic Programming, Meditation, and Hypnosis, along with training in cross-cultural parenting. As a trauma-informed practitioner, I offer a unique perspective and deep empathy, ensuring a holistic and supportive approach to personal development.
An NLP (Neuro-Linguistic Programming) practitioner is trained in techniques designed to help individuals understand and change their thought patterns and behaviors. By analyzing how language and neurological processes influence behaviors, NLP practitioners assist clients in achieving personal and professional goals, overcoming obstacles, and improving communication skills. They use various methods to help reframe negative thoughts, manage stress, and enhance overall mental and emotional well-being.